Republic Floor
Republic Floor’s Story: Innovation, Expansion, and Sustainable Excellence
Republic Floor's story is one of innovation, rapid growth, and international expansion led by founders Rotem Eylor (CEO) and Eli Shuat (President). Established in 2014, Republic Floor quickly grew from a U.S.-based business into a significant player in the global flooring market. From the outset, the company distinguished itself by prioritizing customer needs and embracing cutting-edge product development, fueling its expansion across North America, Europe, and beyond.
With its primary focus on developing premium, eco-friendly flooring products like SPC, laminate, and 100% engineered hardwood, Republic Floor aligns with modern consumer demands for durability, aesthetics, and sustainability. Republic Floor has seen substantial growth in the U.S. flooring market, developing a strong foothold through strategic expansions, customer-centered logistics, and a commitment to innovation. The company, which began with a focus on engineered hardwood, laminate, and SPC flooring, now operates six distribution centers across the U.S. and employs close to 200 team members, handling a substantial inventory that includes over 200 colors for SPC and laminate colors. Part of this robust distribution network Includes a fleet of over 55 trucks and container chassis for handling ocean freight, which allows it to speed up delivery times and ensure better supply chain control—both key to its customer-first approach.
Republic Floor Debuts Europe
The company’s European branch recently debuted at the prestigious BAU trade show in Munich, signaling a strong commitment to European markets. With a design center and a distribution hub in Soest, Germany, Republic Floor ensures fast, effective service for its clients across the continent, allowing it to meet local demand efficiently and build solid relationships with European retailers. This international expansion showcases Republic’s adaptability and ambition, with product lines tailored to diverse markets and consumer tastes, including their unique “Bigger 5” SPC collection that references global wildlife.
Republic's success is partly driven by its logistics innovations. Instead of relying on third-party carriers, the company uses its own fleet and has established a logistics division that enables next-day delivery in many U.S. markets. This operational efficiency allows Republic to minimize delays, keep costs low, and quickly adapt to demand surges. Moreover, Republic has designed its warehouses to be energy-efficient with automated systems that further streamline the handling and movement of goods, reflecting its commitment to sustainability alongside growth.
Sustainable Vision, Strategic Growth
Expansion, and Sustainable Excellence
The company’s success is grounded in a clear vision, innovative marketing, and a deep-rooted commitment to sustainability. Republic Floor incorporates eco-friendly practices across its operations, from the use of low-emission, non-toxic materials to certification by global environmental standards, such as TÜV and EPD. Additionally, Republic’s products are designed for durability, which minimizes waste from frequent replacements, promoting sustainable construction practices and healthier living environments for its customers
In addition to operational growth, Republic has made several key acquisitions, like Hughes Western, a distribution center that serves markets in Utah, Idaho, Wyoming, and beyond, helping Republic reach more regions while enhancing its presence. This growth trajectory is part of a larger vision to expand nationwide, with goals of opening additional distribution centers in strategic U.S. locations to further boost its market reach and maintain its reputation as one of the fastest-growing companies in the flooring industry.
Overall, Republic Floor’s story reflects a mission-driven approach to redefine flooring solutions worldwide, with a strong focus on innovation, sustainability, and quality customer service that resonates across the regions they serve.
